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April 5 - Just Add Water

enlyten.bmpIf you’re like I am, you’re old enough to remember the days when “sports drink” meant a cup of ice-cold water. And though we knew about salt loss, (some trainers administered “salt tablets” on very hot and humid days), it was not until Gatorade came onto the scene that “electrolytes” became a household term.

Soon the sports drink business became a booming industry, partly due to electrolyte replacement, but mostly due to marketing and one other thing. Sugar. Sports drinks are sweet, and kids love sweets. So, make a kid, (and parent) think something sweet is good for you, (Michael Jordan drinks it while actors dressed like scientists with clipboards observe), and you won’t keep them on the shelves.

But more and more parents are becoming concerned with excess sugars in their kids’ diets. Childhood obesity and tooth-decay are at all-time high levels. So if water doesn’t give us all we need, but sports drinks give us too much we don’t want, what is the solution? Maybe its Enlyten Sports Strips, (www.enlytenstrips.com).

Sugar-free Enlyten strips are concentrated electrolytes in the convenience of a tongue strip, similar to the ubiquitous breath strips. Enlyten claims you need only drink plenty of water along with the fast-absorbing orange-flavored strips to replenish your body’s lost minerals during a workout.

The strips have a pleasant “orange creamsickle” flavor with a hint of salt aftertaste. I enjoyed mine, and did feel a nice replenishment boost. I don’t know if Enlyten will ever dominate the world like sports drinks, but I do know I’d love to see kids drink fewer sugar-filled beverages and more good old-fashioned water. If Enlyten can help that happen, I’m all for it.

Source: Enlyten

Posted on Thursday, April 5, 2007 at 06:36AM by Registered CommenterBrian Gotta in | Comments1 Comment | References1 Reference

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February 26, 2008 | Unregistered CommenterFreeman

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